New Data Reveals Interesting Trends Around Racial Demographics of SA Property Buyers

New Data Reveals Interesting Trends Around Racial Demographics of SA Property Buyers

ooba, South Africass leading bond originator says data it has collated around home loan applications over the past three years reveals some interesting trends around the racial demographics of property buyers in South Africa.

The most notable of these trends is that the percentage of White applicants has been consistently less than the combined total of Black and Coloured applicants over the last three years.

According to ooba, the proportion of Black applicants has risen steadily over the last few years, averaging 42% during 2009. However, this percentage has dipped in the first four months of 2010 to 38%.

In contrast, the proportion of White applicants has risen from an average of 43% in 2009 to 47% during the first four months of 2010. The proportion of Asian and Coloured applicants has remained constant since the beginning of 2008, averaging 8% and 7% respectively.

According to ooba CEO, Saul Geffen, the downward trend in the percentage of Black applicants in 2010 can likely be attributed to the fact that the tough economic conditions and stricter lending criteria have had a bigger impact on potential buyers at the lower end of the property price spectrum.

The ooba data shows that potential Black buyers make up 60-70% of total applicants for properties valued at less than R500 000. This proportion drops significantly to around 30% for properties valued at between R500 000 and R1 million, and 10-20% for properties valued at over R1 million.

"The stricter bank lending criteria imposed under the NCA has also made it particularly tough for first time home buyers who aren't able to meet the affordability criteria."

However, Geffen says that as the economy recovers, the percentage of Black buyers will likely re-commence its upward trend. "We expect to see an increasing percentage of Black buyers in line with the shifting economic base in South Africa."

Hello ooba news

Leading bond originator, ooba, has launched a new franchise brand, oobalink, that will give franchisees the opportunity to benefit from the established ooba group's branding and national footprint.

The concept of taking out credit has been given a hard time in recent years - following the sub prime mortgage crisis in the US and rising levels of indebtedness in South Africa.

New statistics released by ooba www.ooba.co.za - South Africa's leading bond originator - show that self-employed South Africans are finding it increasingly difficult to have their home loan applications approved compared to their employed counterparts.

Location and price most important to South African homebuyers

House Price Indicators Point Towards Positive Outlook