| Love at first sight for SA home buyers - poll |
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10 December 2008
According to a new poll by South Africa's leading property listings website, nearly a third of home hunters decide that a property is right for them before they even enter the house ¿ and a kitchen is overwhelmingly the most important room when it comes to the buying decision. Johan Strydom, general manager of propertygenie.co.za, said that the poll showed that 19% of respondents said they knew a property was right for them when they saw if for the first time, even before they went in. And 9% admitted to knowing it was the place for them when they saw it advertised online or in the newspaper. "Together these two categories mean that nearly a third of people have decided before they actually walk through the property. It does go to show that people often buy with emotions and gut feelings." Forty three percent of people said they knew a home was 'the one' when they viewed it thoroughly it for the first time while 12% said they knew after mulling it over. "Worryingly, 17% of those surveyed said that they are still not sure if they made the right purchase," notes Strydom. "It really is worth taking time to decide; it's probably the biggest purchase most of us ever make." When probed on what room was the most important when choosing a home, the heart of the home got the most votes by a factor of more than 2 to 1. Said Strydom: "Forty five percent of people named the kitchen as the most important room in the house when it came to their buying decisions. And 20% voted the bedroom as the most important, closely followed by the lounge with 18% of the nods. "It confirms what homestagers and savvy sellers have long known ¿ a good kitchen is hugely appealing even if you just use the microwave!" Bathrooms garnered 13% of the votes; dining rooms 3% and a games room was seen as the least important room with only 1% of the yays. Unsurprisingly, given the current tough economic times, 32% of those asked said that affordability was the biggest factor in deciding where to live. Next was lifestyle the property afforded with 28% of the ticks. "And 21% of people said that the work commute from the property was their biggest swing factor. We expect this to become increasingly important to South Africans, in line with the global trend," said Strydom. Proximity to schools and closeness to family and friends a grabbed 12 and 8% of the votes respectively. The online poll was carried out over October and November 2008 and represents the views of 409 people countrywide. |
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